·
Compendium of information including:
o
‘lessons learned’ from research of past events
o
‘expert information’ from external research
o
‘trend setters’ for inspiration
·
Recommend analytics and feedback plan
o
Measuring content
o
Tools for measuring content readability
o
Tracking content consumers
o
Encouraging and monitoring feedback
·
Recommend social media strategy
o
‘Emergency only’ OR&R twitter feed
o
Twitter town halls
o
YouTube information videos
·
Recommend strategy for using social
media as a means for crowd-sourcing
volunteer engagement
o
Identify role for volunteers
·
Recommend framework for volunteer focused mobile
application
·
Increase identification and categorization of
information on blog and website
·
Identify ideal information paths
o
Increase information for press and access to
information on website during events
o
Recommend protocol for proactive media outreach
·
Increase in ‘regionalization’ of information and tools
o
Add “region” tag to each incident report
for RSS categorization, separate RSS feeds out by region and then roll them up
for national IncidentNews RSS feed
·
Increase search engine rankings through search
engine optimization
·
Develop
tools and relationships to maintain
available resources
o
Talent pool
§ Identify
key individual at the University of Washington whose expertise NOAA can draw
from.
o
Data visualization
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